The Challenge
A fast-growing digital publishing company based in Toronto was struggling to meet its ambitious content production goals. Their in-house editorial team was overwhelmed, and the cost of hiring local content writers and editors at the required volume was unsustainable, leading to missed deadlines and a limited ability to expand into new niches.
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The Solution
Offshore Elevate partnered with the publisher to build a dedicated offshore content team. We sourced and integrated five highly skilled professionals, including SEO content writers, copy editors, and a content coordinator, all with strong English proficiency and experience in digital publishing. Offshore Elevate managed their infrastructure, payroll, and ongoing performance, ensuring seamless integration into the client’s content management system and editorial workflow.
The Result
The implementation of the offshore content team dramatically increased the client’s production capacity and market reach:
Increased content output by 150% within three months, allowing for rapid expansion into new topics.
Reduced monthly content creation costs by 40% compared to local rates.
Improved content quality and consistency through dedicated offshore editorial support.
Accelerated time-to-publish for new articles and features.
