The Challenge
A mobile app development company in Montreal was looking to significantly improve the user experience (UX) of its flagship application to boost user retention and engagement. Their in-house design team had limited capacity for extensive user research, prototyping, and iterative UX improvements, hindering the app’s competitive standing in a crowded market.
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The Solution
Offshore Elevate identified and integrated a senior offshore UX/UI designer with a strong portfolio in mobile application design and user-centric methodologies. This professional was vetted for their design skills, understanding of user psychology, and ability to collaborate effectively with development teams. Offshore Elevate ensured seamless integration into the client’s design sprints and provided all necessary infrastructure and administrative support, allowing the client to accelerate their UX improvements.
The Result
The addition of the offshore UX/UI designer led to significant enhancements in the app’s user experience and market performance:
Increased average user session duration by 20% through intuitive design improvements.
Reduced user abandonment rates by 15% in key app flows.
Accelerated design iteration cycles by 30%, allowing for faster testing and deployment of new features.
Achieved 32% cost savings compared to hiring a similar senior designer locally.
