The Challenge
A growing B2B services company in Toronto was underutilizing its marketing automation platform (e.g., HubSpot, Salesforce Marketing Cloud) and CRM system due to a lack of dedicated in-house expertise. They struggled with lead nurturing, campaign execution, and data segmentation, leading to inefficient marketing spend and missed opportunities to convert leads into customers.
Date
Clients
Category
Location
Website
The Solution
Offshore Elevate sourced and integrated a highly experienced offshore Marketing Automation & CRM Specialist. This professional was vetted for expertise in platform configuration, campaign management, and data analytics within CRM environments. Offshore Elevate facilitated their seamless integration with the client’s existing marketing and sales teams, providing all necessary infrastructure and administrative support. The specialist focused on optimizing workflows, building automated campaigns, and ensuring data integrity.
The Result
The dedicated offshore specialist transformed the client’s marketing and sales operations:
Increased marketing qualified leads (MQLs) by 25% through optimized nurturing campaigns.
Improved CRM data accuracy by 90%, leading to better sales targeting.
Reduced manual marketing tasks by 30% through automation.
Achieved 38% cost savings compared to hiring a similar specialist locally.
